Thursday, January 10, 2008

Why why why???

(I'm sorry if you love fudge)


So I'm finding articles that I can use to help with some of the my current work/research for my PhD. I've visited a professor in the psychology department asking her if she could help me with some of my questions about my research area. She said she had some articles that she could email to me that might help. I'm trying to figure out how and why people create personal preference. I start reading an article she sent titled "Food-related contextual factors substantially modify the disgust response".

I'm thinking this might be good because it could give insight as to why people have preference of one food over another. The first line in the abstract of the article is: "Feces-shaped chocolate fudge has been shown to evoke a significant disgust reaction." This line raised an eyebrow and my first thought is "oh really?" (sarcastically). I did a quick skim of the article and I came to the the purpose of this study. "It is not the purpose of this study to propose a general theory of disgust. All that is being attempted is to clarify why feces-shaped chocolate fudge provokes such a powerful aversive response."

So now I'm asking myself why in the world would some researcher spend time and money on trying to "clarify" this response? I just don't get it. I mean to have an idea like "I know, I'm going to research why people get disgusted at poop shaped fudge." As if that is a good idea. Then to pass this off to the IRB (internal review board) at your university and have them review it and OK it for research purposes. And finally to have a journal publish this article. I mean, holy cow people, go cure cancer, AIDS, diabetes or something. But to study poop, I just don't get it. I think after reading this post you will all look at and think about fudge in a whole new light. If you are at all interested in reading this article you can download here

3 comments:

Rachel said...

Maybe a poop shaped donut would cure me of my love of donuts forever then!

Rachel Seren said...

That gives me a lot to think about! Hmmmm...

)en said...

yeah... i think people conduct those studies just to prove they're right and to feel good about themselves as "scientists." It's totally wussy and a waste of time. I like how i appear to have thought about this a lot. But that's what it looks like to me.

I think i'd eat fudge shaped like poop. Mind over matter.